Thursday, November 11, 2010

White Arrows (To the People of Los Angeles) 11/13


KEITH ROCKA KNITTEL PRESENTS: WHITE ARROWS (TO THE PEOPLE OF LOS ANGELES)

November 13, 2010 – LOS ANGELES, CA - “White Arrows (To the People of Los Angeles)” is a site-specific artwork to be staged on November 13, 2010, from 5:30 – 7:30 PM across the street from the Museum of Contemporary Art (MOCA) at 250 South Grand Avenue, Los Angeles, CA, 90012.

Rocka Knittel hired five professional sign-spinners to activate, consecutively for two hours, five white arrow-shaped paintings made by the artist.  Viewers will be presented with a constantly moving blank advertisement, arrows pointing in all directions and at nothing in particular.  The method of sign spinning, used primarily as a curbside marketing tool, is blurred in this instance as no product is being advertised, thus emphasizing the actions of each individual sign-spinner and the object with which they are interacting.  The sign-spinners act as stand-ins for the artist, both as commentator on institutional and social paradigms and as creator completing the paintings through the action of the performance.