KEITH ROCKA KNITTEL PRESENTS: WHITE ARROWS (TO THE PEOPLE OF LOS ANGELES)
November 13, 2010 – LOS ANGELES, CA - “White Arrows (To the People of Los Angeles)” is a site-specific artwork to be staged on November 13, 2010, from 5:30 – 7:30 PM across the street from the Museum of Contemporary Art (MOCA) at 250 South Grand Avenue, Los Angeles, CA, 90012.
Rocka Knittel hired five professional sign-spinners to activate, consecutively for two hours, five white arrow-shaped paintings made by the artist. Viewers will be presented with a constantly moving blank advertisement, arrows pointing in all directions and at nothing in particular. The method of sign spinning, used primarily as a curbside marketing tool, is blurred in this instance as no product is being advertised, thus emphasizing the actions of each individual sign-spinner and the object with which they are interacting. The sign-spinners act as stand-ins for the artist, both as commentator on institutional and social paradigms and as creator completing the paintings through the action of the performance.